More Americans Using Web, Apps To Buy Tech Products at Holidays
As online holiday deals for tech products heat up, many Americans are expected to buy such gear during Black Friday Week starting next Monday and lasting through Cyber Monday a week later. The Consumer Technology Association expects 91 million Americans…
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plan to buy tech or tech accessories during Black Friday Week, as more consumers shop online and via mobile devices during the Thanksgiving week, CTA said. Some 37 percent of U.S. adults plan to buy technology products during Black Friday shopping week, and videogame consoles rank at the top of the list (31 percent), up from fifth place last year, CTA said Wednesday. TVs hold the second spot again in 2015 at 26 percent; tablets (24 percent), slipped to third from No. 1 in 2013 and 2014; laptops (24 percent); smartphones (22 percent); and in last place after other items are smartwatches (4 percent). Amazon jumped the gun on Black Friday week, announcing eight days of holiday deals that begin Friday. Shoring up its mobile business, Amazon will introduce deals available only through the Amazon Mobile Shopping App for Android, iOS and Fire OS. Total holiday sales from Amazon’s mobile shopping app doubled in the U.S. last year, led by Black Friday, the company said.