Smartphone Industry Focusing on Price After Rise of Features, IHS Analyst Says
Smartphone makers are focusing on price, as the average size and number of features in the devices has been increasing, said Andrew Rassweiler, IHS senior director-cost benchmarking services, during a session in Santa Clara, California, at the company's conference. “As…
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you reach the limits of what you can do on some of these features, they begin to become less relevant to the consumer,” Rassweiler said Monday, and that turns the focus to price with “hundred dollar BOM [bill of materials] and the $50 Android One.” In its effort to challenge the iPhone, Samsung has continued to build more technology into its Galaxy smartphones at a higher cost, while Apple costs have remained relatively stable, Rassweiler said.