Yahoo Buying Polyvore
Yahoo said it agreed to buy style-centric social e-commerce website Polyvore for an undisclosed amount. The deal will help Yahoo accelerate its “Mavens” growth strategy, which focuses on “strong offerings in social, native, and mobile,” by marrying Yahoo’s digital content…
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with Polyvore’s advertising and media experience, Yahoo said Friday. The deal means “we’ll be able to deliver more scale to our advertisers by integrating our ad offerings into Yahoo Gemini,” said Polyvore CEO Jess Lee in the Yahoo news release. Lee and the rest of the Polyvore team will join Yahoo’s offices in New York, San Francisco and Sunnyvale, California, Yahoo said.