TAG, Digital Ad Leaders in New Program To Block Fraudulent Ad Traffic
The Trustworthy Accountability Group, an advertising initiative fighting criminal activity in the digital advertising supply chain, announced a new program to block illegitimate and nonhuman ad traffic originating from data centers, said a TAG news release Tuesday. “Data center traffic…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
is one of many types of nonhuman or illegitimate ad traffic, and this new program will complement TAG’s recently-announced Fraud Threat List, through which companies share web domains that are sources of fraudulent traffic.” Initially, TAG will use Google’s database of data center IP addresses and “enhance it based upon broader industry intelligence,” the group said. Companies joining TAG in this phase of the project include Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, The Trade Desk, TubeMogul and Yahoo, it said. “Industry leaders like Google are stepping up to the plate to provide the information and tools we need to block fraudulent and illegitimate ad traffic at its source,” said TAG CEO Mike Zaneis. “Tackling ad fraud will require everyone in the industry to take an active role,” said Google Vice President-Video and Display Advertising Products Neal Mohan.