Data broker Experian revealed a technology that...
Data broker Experian revealed a technology that links data to provide a “real-time single customer view,” to reduce issues involving digital data quality and accuracy, it said in a news release (http://bit.ly/1BbGMY5). The new technology “allows organizations to increase the…
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precision, authenticity and sophistication of their marketing campaigns across channels and devices,” Experian said. The feature will help companies move toward the desired one-to-one marketing strategy, the company said Wednesday. Rick Erwin, president-consumer insights and targeting for Experian Marketing Services, called it a “common denominator” and “persistent link” across “all channels."