Nielsen and Integral Ad Science agreed to provide...
Nielsen and Integral Ad Science agreed to provide viewability measurement within Nielsen Online Campaign Ratings, in markets around the globe. Integral began powering the measurement tool for Nielsen Online Campaign Ratings in the U.S. in 2012, Nielsen said in a…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
news release Monday (http://bit.ly/PbfJv3). This is part of the companies’ efforts to expand the scope of their services across new channels and platforms, Nielsen said. It said it will be leveraging the same methodology in Australia, Brazil, Canada, France, Germany, Italy and the U.K.