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Disney’s new privacy policy does not comply with...

Disney’s new privacy policy does not comply with the Children’s Online Privacy Protection Act (COPPA), said the Center for Digital Democracy in a Thursday letter to the FTC (http://bit.ly/1d4khhn). “Specifically, the notice about information collection practices is insufficient in several…

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ways,” said CDD, a digital privacy advocate. “Also, Disney continues to allow third party advertisers to collect children’s personal information in violation of the revised COPPA rule.” Disney changed its privacy policy, the letter said, after CDD originally filed a complaint to the FTC about the company’s website, Marvelkids.com, alleging the site was not COPPA-compliant (CD Dec 19 p15). Disney countered CDD’s original complaint, arguing it had “robust processes in place” to ensure COPPA compliance, calling CDD’s allegations “inflammatory and inaccurate” (CD Dec 20 p16). In CDD’s letter Thursday, it asked the FTC to investigate “in light of this new information.” A Disney spokesman said, “In short, there is simply no truth to any of the claims made by the CDD.” The letter represents an “all too familiar and disappointing pattern” from CDD, which “once again seeks to garner headlines at the expense of the facts,” said the spokesman via email. “Disney’s privacy policies and practices respect and protect kids and parents and our websites are specifically designed to easily and effectively arm parents with the information they need to keep their kids safe online.” The FTC didn’t comment.