It’s necessary to maintain a free and open...

innovations, the creativity ... are also very much worth protecting and preserving,” he said about extending copyright protections for old movies. The concepts of an open Internet and of copyright can and must exist together “if we are going to succeed,” he said. “Content needs technology” and “technology needs content,” Dodd said. MPAA is working with Google and ad brokers and payment processors on protecting copyrighted content from illegal sites, he said: “We're trying to make sure we strip the financial advantages out of illegal sites as well.” The association plans to start a website to educate people about unintentionally downloading illegal content “without any punitive implications, working on the assumption that most people, if informed that something they're doing is outside the legal space, they'll stop doing it,” he said. “I'm not enthusiastic about legislating in this area. ... We need to try and find ways in which we can achieve what ought to make sense to everyone.” MPAA, RIAA and major ISPs are part of the Copyright Alert System that when it starts will alert broadband customers to when they've downloaded pirated content. There’s a lot of conversation occurring among businesses on anti-piracy legislation, Dodd said. MPAA supported the Stop Online Piracy Act, which was derailed last year (WID Jan 19/12 p1). A lot of the technology companies are now moving into content themselves, “which will probably raise the profile of content,” Dodd said. Those companies will want to be compensated as well, he said. Consumers deserve to enjoy first-generation versions of their favorite films, he said. “We can and must have an Internet that works for everyone, and we can and must have protection for the creative industry’s genius that intellectual property represents.” Movies that unite and impact people “are the result of incredible collaboration often involving thousands and thousands of people,” Dodd said. “Those collaborations generate more than just social and cultural dividends, but economic ones as well.” Filmmakers are incorporating major technological breakthroughs in their work, like IMAX and 3D, “which are revolutionizing the theater-going experience,” he said.