Broadcasters and political advertisers likely would challenge a requirement that...
Broadcasters and political advertisers likely would challenge a requirement that stations list the names of all donors funding at least a quarter of each political ad, industry lawyers predicted. The requirement would come if the FCC adopts a recent proposal…
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made by the Media Access Project, which was backed by Commissioner Michael Copps (CD March 23 p13). “MAP’s proposal would represent a departure from current FCC requirements and the practices of most broadcasters,” who identify the organization claiming editorial control over the ad, Kathleen Kirby and Ari Meltzer of Wiley Rein wrote members of the Radio TV Digital News Association. “The FCC has broad discretion to waive this requirement” that the individual person who furnished the material be identified, they wrote: “By requiring broadcasters to obtain a sworn statement of an advertiser’s ownership, MAP would expand the ‘reasonable diligence’ obligation."