The United Church of Christ will appeal Tuesday’s Media Bureau di...
The United Church of Christ will appeal Tuesday’s Media Bureau dismissal of its opposition to FCC renewal of licenses for two Miami TV stations whose parent companies refused to run the church’s ad. Dismissing the petition to deny renewal…
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of NBC Telemundo’s WTVJ and CBS-owned WFOR-TV, the bureau said the church didn’t say either station declined to air the spot (CD Aug 9 p12). That doesn’t invalidate the complaint, said Media Access Project President Andrew Schwartzman, on behalf of the church. “Networks do not hold licenses, so unless the public is able to challenge network-owned stations through the license-renewal process, there is no recourse,” he said. “We have a strong case for reversal.” Some CBS and NBC affiliates did agree to run the ad touting the church’s inclusiveness, but the church said it sought to buy spots across broadcast networks to reach more viewers.