The FCC’s Emergency 911 (E911) mandate and the subsequent advance...
The FCC’s Emergency 911 (E911) mandate and the subsequent advancements in location-measurement technologies will fuel the N. American location-based services (LBS) market growth, research by Frost & Sullivan said. It said the market would grow to more than $850…
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million in revenue in 2006 from $13 million in 2002. The report said consumer- oriented applications would encourage initial LBS adoption, adding to the businesses already investing in company- specific solutions such as tracking services, work force management and security. Frost & Sullivan analyst Brent Iadarola said consumer awareness and increased availability and capacity of location-enabled handsets would be the “key to increase penetration rates.” Establishment of new pricing models incorporating revenue-sharing arrangements in the standard licensing agreements combined with incremental deployment will allow carriers to reduce large up-front investments and minimize risk, the research said. Information, transaction and entertainment-based applications “will frame the foundation for LBS, and mobile operators will be challenged to provide a personalized combination of these services that is unique and compelling to the mobile user,” Iadarola said.