WHP Wireless and Pulver.com will run 12-month trial in Princeton,...
WHP Wireless and Pulver.com will run 12-month trial in Princeton, Mass., to assess potential of cellphones to replace wireline telephones. Test will attempt to determine maximum percentage of customers likely to use wireless as primary telephone by sorting out…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
temporary from fundamental obstacles to conversion, Pulver.com research firm said. Marketing obstacles to wireline replacement that include user awareness, charges for incoming calls, reception problems, local number portability and enhanced 911 are expected to diminish over time, firm said: “It remains unknown whether there exist fundamental usability or other issues that will ultimately limit wireless conversions.” Trial will start in Sept. with goal of converting as many of 1,700 households in town to wireless as possible -- companies expect to convert at least 50%. In trial, WHP Wireless will provide each participant with CellSocket docking station, product that allows users to answer and place cellphone calls with existing wireline phones. Trial will attempt to reduce barriers to switching to wireless such as maintaining familiar home number, 911 lifeline service, reception problems and pricing plans, Pulver.com said.