Sales and mktg. business development company Sales in Action (SiA...
Sales and mktg. business development company Sales in Action (SiA) has been started by former Codemasters N. American Sales Vp Howard Horowitz. SiA said its goal was “to assist consumer electronic and game publishing companies in the North American…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
market” sell and market their products to retailers. Horowitz said: “Given the predicted and past growth of the North American interactive entertainment market -- probably somewhere around $18 billion by 2004 for combined console and PC software sales -- foreign publishers, developers and distributors could add 40% to their gross revenue by getting in this market.” SiA said it could “reduce costs by outsourcing and shortening the time it takes to put together an effective sales, marketing and logistics plan and team,” adding that “outsourcing these functions allows companies to focus on their core competencies -- product development.” New company said it was composed of “entertainment industry veterans with over 15 years’ experience.”